Ten years of Polín et Moi: This is how we celebrate our Tenth Anniversary
1.1. Once upon a time… a brand born from love 🧵
Polín et Moi was born in 2015 with a very clear idea: to create a different women’s fashion brand, designed for real women, with carefully crafted designs and a special soul. We started with a capsule collection and lots of excitement. We designed from emotion, inspired by our clients, our mothers, our friends. And above all, driven by the desire to make women feel good.
What began as a small project grew alongside you. From the first order to the first Guest collection. From the first showroom to our Atelier in Madrid. From the first client to becoming a community.
A community of women with their own style, who understand fashion not as something to wear, but as something to live.
1.2. 10 years, 10 values, an unforgettable celebration 🎉
From May 18th to 25th, we celebrated these ten years of history with a very special campaign. We didn’t want to just run a promotion. We wanted it to be a tribute to you, who have accompanied us on this journey.
During ten days, each day brought a different surprise: discounts, giveaways, gifts, charitable actions, and unique experiences both in the online store and at the Atelier.
Under the slogan "10 years, 10 values," we relived everything that defines us: closeness, authenticity, creativity, elegance, care, simplicity, sustainability, femininity, community, and passion.
1.3. We began with those who have given us the most: our loyal clients 💌
The first gesture was for our oldest subscribers. We offered them private access, with benefits based on the number of purchases they had made — from 15% to 20% off, plus free shipping.
It was our way of saying, once again: you've been here since the beginning, and we deeply value that.
During the campaign, we highlighted pieces that have been iconic for us: midi dresses worn to weddings, jumpsuits that have traveled with you, sandals that hold summer memories, or blouses that were present at important meetings.
We also held a special Flash Sale of our Guest collection, a favourite among our community.
Because we know that when you wear a Polín et Moi piece, you’re also telling a story.
1.4. Touching details, meaningful gestures 🎁
One of the most special days was May 22nd. We gifted an exclusive tote bag with the first orders placed through the app, and also donated €1 for each purchase to the NGO Amalgama Social.
We wanted our anniversary to have a positive impact too. For celebrating to also mean sharing.
Throughout the week, our Atelier in Madrid was full of life. We hosted walk-in events, welcomed both new and longtime clients, and shared coffees, laughs, and many beautiful moments.
We created a space for real connection: where trying on clothes is just one part of the experience. Where you can come with a friend and leave with a new story.
We also organized:
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A day of games with prizes.
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A micro-event with Lico, a brand we love and share values with.
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A microinfluencer meetup that generated content full of real beauty.
1.5. Ten years, seven moments that made us who we are
They say that to understand the present, you must honour the path that brought you here. And on this anniversary, we couldn’t help but look back—at those small, great milestones that have shaped what Polín et Moi is today.
✨ 2015. It all began with a capsule collection and a dream in our hands. A handful of simple yet intentional designs that spoke of a new way to understand fashion: more approachable, more real, more yours.
🏡 2016. We gave our ideas a home and opened the doors of our Atelier. A physical space, yes—but above all, a place for connection, for touch, for laughter, for fitting rooms filled with stories waiting to be lived.
💫 2018. Our Guest Collection was born, and with it, the joy of being part of your most special moments. Dresses with soul, for weddings, celebrations, and days that become memories.
🌐 2020. The world came to a halt, but our connection with you did not. We reinvented ourselves, strengthened our online presence, and learned that closeness doesn’t always require physical presence. We were far… yet never closer.
📲 2022. We launched our own app. Because growing also means making things easier for you—being in your pocket, just one click away, without ever losing our essence.
🌅 2023. The Sunset Collection marked a new beginning. Fashion turned into poetry. A reflection of what we’ve learned, what we’ve lived, and what we’re now ready to tell.
🎉 2025. And here we are. Ten years later, celebrating with you. With the same thrill of that very first order, and the certainty that the best is yet to come.
Thank you for walking with us
Ten years later, what we feel can’t fit into just one post, one campaign, or even one celebration. It’s a mix of pride, emotion, and deep gratitude. Because Polín et Moi wouldn’t exist without you. Without every woman who trusted us, who chose one of our pieces for a special day, or simply to feel good on any given Monday.
This anniversary has been a chance to remember where we come from, celebrate where we are, and dream about where we’re going. We’ve grown, evolved, and learned, but our essence remains unchanged.
Because, in the end...
Every year, an emotion. Every step, a reason.
Every decision, a reflection of who we are: a brand born from the heart.
Thank you for being part of these ten years of soulful fashion.
Thank you for being here, for coming back, for being you.
And as we always say: the best is yet to come.